An online crystal and healing gemstone store selling crystal bracelets, tumble stones, raw clusters, and spiritual accessories partnered with us to drive targeted traffic through Google Ads. Operating in a niche wellness and spirituality space, the challenge was reaching high-intent buyers across India at a low cost per click. We structured Search campaigns around stone-specific and intent-based keywords, keeping avg. CPC at just ₹6.24 while generating nearly 3.79 lakh impressions and 9,941 clicks — resulting in 41 tracked conversions from a spend of ₹61,991.